नमस्ते

I'm Arman ,
Performance Marketer & AI Builder

Arman Rawal Meta Ads Lead generation Performance marketing Google Ads AI automation Brand growth Building products Video ads
1,500+Total leads generated
50+Deals closed
₹1.8L+Ad spend managed
ROAS ↑Return on ad spend up
4Lead channels qualified
501WhatsApp chats started
1.2L+Instagram reel views
₹51Lowest cost per lead

about.

Call me Arman. I'm Product Manager for AI at Dholera City Mark, a real estate advisory selling plots and SCO units in the Dholera Special Investment Region, Gujarat, with 2.5+ years of experience in data and performance marketing. I plan and run the Meta Ads that bring investor leads to the sales team.

Before real estate I built Power BI and Tableau dashboards as a Product Sales Strategist at vivo and worked as a Business Analyst at Vitraya Technologies, so every campaign I run is measured from the first impression to the CRM follow-up.

I also co-founded Gudvins Tech, a CRM for real estate sales teams. I design funnels from both sides: the ad that brings the lead, and the system that makes sure nobody forgets to call them back.

experience.

Dholera City Mark · Product Manager, AI

Jul 2026 – present · New Delhi

Run Meta Ads and Google Ads for qualified real estate leads. Built the in-house CRM and lead funnels from ad click to follow-up.

Gudvins Tech · Co-founder

Present · gudvins.in

CRM software for real estate sales teams. Brand campaigns, promo videos and sales decks.

vivo · Product Sales Strategist

Dec 2024 – Jan 2026

Excel, Power BI and Tableau dashboards with actionable insights for branch heads.

Vitraya Technologies · Business Analyst

May 2024 – Nov 2024

15% better decision accuracy, 20% less manual onboarding work, 98% on-time delivery.

Afame Technologies · SLA Consultants

Data Analyst Intern · 2024

Sales analysis and automated reports with Python, Power BI, Excel macros and MySQL.

education.

Amity UniversityMCA
2023 – 2025 · Master of Computer Applications
University of DelhiB.A.
2018 – 2021 · Economics

highlights.

50+deals closed from 1,500+ leads, qualified across Meta forms, WhatsApp, website and Instagram
36.6Kviews on the top @dholeracitymark reel
₹23cost per lead on the semiconductor-angle video
CRMbuilt in-house with Claude Code and a Gemini AI agent

✦skills.

Performance MarketingMeta AdsGoogle AdsLead GenerationFunnel DesignBrand GrowthVideo AdsContent StrategySEO (E-E-A-T)CRM DevelopmentAI AgentsWhatsApp AutomationData AnalyticsBuilding Products

tools.

Data & Analytics
  • Power BI
  • SQL (MySQL)
  • Microsoft Excel
Design & Branding
  • Figma
  • Canva
Video & Content
  • DaVinci Resolve
Ads & Growth
  • Meta Ads
  • Google Ads
  • Google Analytics
Build & Web
  • Claude Code
  • Website designing

certification.

Google - Data Analytics Professional CertificateCoursera
SLA Consultants India - Data Science and AnalysisJan 2024 - Apr 2024

Digital, Ads And
Campaign Marketing

DCM
Digital MarketingCreative CampaignStrategy & PlanningAds ManagementSocial Media & Strategy
Digital Marketing StrategyLed lead generation for Dholera projects: 1,500+ leads and 50+ deals closed.
Performance ManagementMoved budget to winning ads, bringing cost per lead down to ₹51 on Parisar 1 and ₹91 on Aakar.
Campaign StrategyTested a price-led video against a semiconductor story; the story brought leads in at ₹23.
Meta Ads & CampaignSegmented luxury, metro and warm audiences; warm viewers gave 72% of HNI leads.

Social Media And
Brand Strategy

IG
Social Media & StrategyCreative CampaignBrand Management
Social Media StrategyGrew @dholeracitymark to 1.2 lakh+ reel views; the top reel reached 36.6K.
Brand Awareness & Conversion"Dholera 2026" post hit 8.37% CTR at ₹1.07 per landing page view.
Brand ManagementBuilt the Gudvins Tech brand: identity, post templates and Hinglish voice.
Marketing CampaignTurned project news (DHL, ASML, Tata fab) into posts that build investor trust.

Business And
Growth Strategy

WA
Growth StrategyLead QualificationCreative CampaignCRM Management
Growth Marketing StrategyStarted 501 WhatsApp conversations at ₹42 each, cheaper than form leads.
CRM & Retention StrategyEvery lead lands in the CRM and reaches a rep within a minute, with follow-ups automated.
Lead QualificationQualified leads across Meta forms, WhatsApp, website and Instagram, turning them into 50+ closed deals.
Marketing AnalyticsAd-level tracking in Python and Power BI; cut cold audiences that spent ₹2,961 for no leads.

Personal
Projects

GT
Growth StrategySocial Media MarketingCreative CampaignContent Marketing
Marketing AutomationCo-founded Gudvins Tech and built AI agents that create posts and reels and upload them automatically.
Content MarketingLaunched an 8-post Hinglish series with 3 reels for real estate sales heads.
Building ProductsBuilt an in-house CRM with Claude Code and a Gemini AI agent inside it.
WhatsApp AutomationBuilding an agent that sends payment reminders from Calendar and Sheets data.
01

@dholeracitymark

Instagram · Dholera City Mark
dholeracitymark
Dholera City Mark logo
96posts
396followers
10following
Dholera City Mark
Real Estate Company
Smart Investment · Smart Future
SCO | Plots | Commercial Spaces
Following
OBJECTIVES

Build trust for Dholera investments on Instagram: project news, site walk-throughs, explainer reels and sales wins that make a distant smart city feel real.

MY SCOPE
  • Content pillars and reel ideas
  • Hooks and on-screen text
  • News posts (DHL, ASML, Tata)
  • Boosting the posts that perform
1.2L+↑Views across the latest 16 reels
36.6K↑Views on the top reel
7.7K↑Average views per reel
02

@gudvins.in

Instagram · Gudvins Tech · Co-founder
Gudvins Tech Instagram post 1
Gudvins Tech Instagram post 2
Gudvins Tech Instagram post 3
Gudvins Tech Instagram post 4
Gudvins Tech Instagram post 5
Gudvins Tech Instagram post 6
Gudvins Tech Instagram post 7
Gudvins Tech Instagram post 8
gudvins.in
Gudvins Tech logo
8posts
14followers
2following
Gudvins Tech | AI & Automation
AI · Automation · Digital Solutions
Data | Web | Apps | Business Automation
Building smarter businesses
Following
OBJECTIVES

As co-founder, launch the Gudvins Tech brand on Instagram and turn real estate sales heads into free-trial sign-ups. I built the marketing funnel on automated AI agents that create the posts and reels and upload them on schedule, in the Hinglish sales teams speak at work.

MY SCOPE
  • AI agents that write, design and auto-publish posts and reels
  • Brand identity and post templates
  • Hinglish carousel and reel scripts
  • 14-day free-trial funnel to app.gudvins.in
8Posts in the launch series
3Hinglish reels
AutoPosts and reels made and uploaded by AI agents

Dholera 2026

Boosted organic posts. The hook compared Dholera with the early years of Gurugram and Noida, then a small budget went behind whatever showed traction.

Dholera SIR boosted post
Dholera in the 1980s carousel post

Content objectives.

Turn a believable comparison into cheap, high-intent website visits for investors who are still researching.

Result
8.37%↑CTR on the top post
₹1.07Per landing page view
1,488↑Landing page views

Invest in Dholera

Click-to-WhatsApp and engagement ads that start a conversation instead of asking for a form, for investors who want to ask questions first.

Result
488↑WhatsApp conversations
₹42Cost per conversation
3.1L↑People reached
582↑Website visits
₹2.93Per website visit
215↑Chats from one ad

Key insight. A WhatsApp conversation cost ₹42, far less than a form lead, and the sales team can qualify in the same chat. Click-to-WhatsApp became the first step for cold audiences.

FIG. 01 · LEAD FLOWMARKETING FUNNEL · 2026
DETAILED TARGETINGLuxury interestsMetro professionalsWarm video viewersChannel partnersRetargeting form drop-offsBudget + timeline questions

One funnel for every project. Leads drop out at each gate on purpose, so the sales team only calls people who can buy.

Gate 1Click

Targeting by age, city and investor interests. The creative names the price.

Gate 2Form + OTP

Budget and timeline questions, then SMS verification.

Gate 3Assign

The lead lands in the CRM and goes to a rep within a minute.

Gate 4Qualify

First call in under 5 minutes; qualified status goes back to Meta.

Gate 5Visit

Site visit, or a video walkthrough for NRI and NCR buyers.

FinalSale

Token paid. Cost per sale decides the budget.

BuiltIn-house CRMMade with Claude Code to manage leads and automate sales workflows.
BuiltGemini AI agentInside the CRM; working on an AI-generated plot inventory map.
BuildingWhatsApp reminder agentSends payment reminders from Calendar and Sheets data.
Co-foundedGudvins TechA CRM for real estate teams, positioned against Zoho and spreadsheets.

thankyou!

Looking forward to working with you.

rawalarman@outlook.com
New Delhi, India
Arman Rawal

“The details are not the details. They make the design.” — Charles Eames